Here Are 10 Vegan Skincare Brands You Need to Try Now

woman looks for vegan skincare brands

Whether you're a devout animal lover or simply strive to be a more socially conscious consumer, it's easier than ever to find vegan products online and in stores that suit your needs and your ethics. Demand for vegan, natural, eco-friendly, and organic skincare has become more mainstream, but so many choices can also create more confusion.

While common sense suggests that any vegan product made without any animal ingredients or animal byproducts automatically makes it cruelty free, that's not always the case. Some vegan products might contain individual ingredients that were previously tested on animals. In these instances, you'll typically see product labels state, "This finished product was not tested on animals."

To ensure that a skincare brand is vegan and avoids any ingredients that employ animal testing, look for third-party verification such as the Certified Vegan Logo, PETA's Cruelty-Free and Vegan bunny symbol, Leaping Bunny logo, and the Vegan Society's Vegan Trademark.

The Nature of Vegan Skincare

vegan skincare brands protect animals

Generally speaking, vegan skincare brands are more eco-friendly than other big beauty brands. That's because many, if not most, vegan brands take a holistic approach to skincare that focuses on natural, pure, and sustainable ingredients that are responsibly sourced. These conscious brands often use eco-friendly product packaging and conscientious practices in their overall production methods, which isn't just good news for the animals, it's good news for people and the planet.

Rather than providing an exhaustive list of skincare brands that offer vegan products, our guide focuses on 10 must-try brands — conveniently listed in alphabetical order — that are both vegan and cruelty free. While there are plenty of brands that didn't make the list, this is a great place to start when you want to step up your skincare routine with items that are good for your complexion as well as your conscience.

10 Vegan Skincare Brands You Should Know

vegan skincare product

From affordable finds to pricier picks, shop these cruelty-free vegan brands no matter your budget or skin type.


It's hard to resist a skincare line with the tagline "100% vegan. 0% pretentious." Offering a full suite of products for skin, hair, and body, Acure is a family owned and operated company that uses fair trade, natural, and certified organic ingredients. Signature ingredients include chlorella growth factor (CGF), which is used in the brand's anti-aging products, and the curoxidant blend — five certified organic superfruits and herbs that are freeze-dried and blended for maximum potency — found in all Acure products.

Derma E

What started out in a small health food store in 1980s Southern California has since turned into one of the largest natural, vegan, and cruelty-free skincare brands in the U.S. Derma E has become a go-to for face cleansers, serums, peels, scrubs, creams, shampoos, and more. Even better, Derma E uses biodegradable and recyclable packaging and a manufacturing facility that uses wind-generated power.

100% Pure

As its name suggests, 100% Pure was founded by three friends committed to creating a skincare line using truly natural ingredients that only undergo chemical changes from natural processes such as fermentation, distillation, and cold processing. With more than 500 products, options range from face care to body care to beauty products, which include cosmetics made with fruit and plant pigments as well as cruelty-free makeup brushes made from synthetic fibers.

Meow Meow Tweet

This small-batch vegan brand offers products made with organic ingredients including unrefined plant oils and butters, steam-distilled and cold-pressed essential oils, and wild-crafted botanicals. Certified cruelty-free by Leaping Bunny, Meow Meow Tweet makes everything from shampoo bars, deodorants, and bar soaps to face cleansers, toners, and a vegan lip balm. They also recently modified many of their ingredients so that products could be 100% gluten free.


This certified organic skincare brand based in Australia uses ecologically sustainable ingredients that are sourced from a small network of suppliers and not tested on animals. Named after the founder, Mukti uses indigenous Australian botanicals in a variety of skincare products formulated for different skin types. There's also a well-edited selection of vegan hair care and body care products.


This vegan and cruelty-free skincare brand out of Malibu is inspired by the sea, so it's no surprise that nearly every product in the Osea skincare line includes their proprietary seaweed blend. Sourced directly from the cold Patagonian waters off the coast of Chile, Osea’s exclusive trio of seaweed species have the distinction of being USDA certified organic and are found in everything from the cleansers, toners, and moisturizers to spot treatments, face masks, and bath products.


With its eye-catching packaging and creative ingredient combinations, Pacifica is a popular vegan and cruelty-free brand with a full range of skincare products, cosmetics, hair care, body care, and more. Natural ingredients such as pineapple, kale, coconut, and rose find their way into everything from biodegradable makeup and body wipes to nail polish, face masks, and chemical-free perfumes. Pacifica also has plenty of makeup options including lip tints, eye shadows, mascaras, foundations, and concealers that use fruit and vegetable dyes.

Pai Skincare

Focused on those with sensitive skin, Pai Skincare is an eco-friendly London-based brand that uses only sustainable plant ingredients and recyclable, biodegradable packaging whenever possible. Ideal for those with blemish-prone sensitivities or conditions such as eczema, psoriasis, or contact dermatitis, Pai offers cleansers, exfoliators, masks, serums, and toners, plus a host of body care items. You can also find products for children and babies that are free from petrochemicals, essential oils, and other common irritants.

Skyn Iceland

Inspired by the unspoiled natural resources of Iceland, Skyn Iceland incorporates ingredients from the region into anti-aging formulations that focus on how stress affects the skin. (It's called psychodermatology and it's a real thing.) The proprietary "Icelandic Complex" blend — Icelandic glacial water, Arctic superfruits, and pure molecular oxygen — along with other vegan botanicals such as Arctic algae and Icelandic moss are used in the brand's face care products that address all skin types.


This vegan beauty brand aims to provide effective and ethical dermatologist-grade skincare for all skin types and all ethnicities. With a selection of cleansers, exfoliators, moisturizers, sun protection, and special treatments, Trufora focuses on highly concentrated, plant-based anti-aging ingredients that offer visible results quickly. In addition to being certified as vegan and cruelty-free, Trufora enforces sustainable harvesting practices and uses eco-friendly tubes and airless packaging that are 100% recyclable.

Love Your Skin

woman feels beautiful after using vegan skincare

Although it can be a challenge to go vegan in every aspect of your daily life, choosing a vegan skincare routine is an important step toward a more conscious lifestyle. You'll feel good knowing that these products are not only good for your face, but they're also good for animals and the planet. On that note, don't miss out on more great vegan products that will let your inner beauty shine through.

For more helpful tips, be sure to check out these 5 easy steps to the best vegan skincare routine, plus learn how to find a vegan face moisturizer for your skin type, and which ingredients to look for (and avoid) in vegan lotions.  

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