We’ve Found Them! The Best All-Natural Shampoos for Under $35

Best all-natural shampoo: woman with beautiful curly hair

Even if you've been making the switch to natural beauty products, it's easy to forget about switching over your hair products. Or maybe you’ve been thinking about it but are afraid to make the switch because so many natural shampoos fall flat — literally.

The truth is: Going natural with haircare products is just as important as it is with skincare. After all, shampoo and conditioner usually touch your whole body in the shower, and they certainly spend some time on your scalp. So if you're avoiding things like sodium lauryl sulfate (sls) in your body and face wash, you should probably avoid them in your shampoo too.

The trouble is that many natural shampoos just don't work as well as their conventional counterparts. They don't always lather the same way or leave your hair and scalp feeling squeaky clean.

For those with thin or fine hair, they can leave your hair looking limp and greasy by noon — not the ideal situation. But when the alternative is exposing yourself to harsh chemicals, what to do?

The good news is that not all natural shampoos are created equal. There are good ones out there. The best natural shampoos provide effective alternatives to the harsh, stripping chemicals in conventional brands. They leave your hair feeling clean and even deposit helpful nutrients back into your hair and scalp. Here are some of our favorites.

Best All-Natural Shampoos Under $20

Best all-natural shampoo: Woman's hair cascades over a balcony

Our favorite brands under $20 offer gentle yet effective haircare solutions whether you have curly hair, dry hair, oily hair, or color-treated hair. They nourish without creating build-up on the scalp or hair follicles, they tame frizzy hair without weighing it down, and they don’t break the bank.  

Acure Curiously Clarifying Shampoo

Coming it at a very competitive $9.99 per bottle, Acure Curiously Clarifying Shampoo offers the perfect natural solution for all hair types.

Removing buildup and providing soothing, deeply moisturizing ingredients like argan oil, rosehip oil, sea buckthorn, calendula, and a host of other botanical antioxidants, this shampoo's value is hard to beat. Acure even incorporates a number of certified organic ingredients into their formula, including essential oils. This brand is also cruelty-free.

Yes To Coconut: Coconut and Argan Oil Ultra Moisture Shampoo

Recommended for dry and damaged hair, Coconut and Argan Oil Ultra Moisture Shampoo sinks into every strand, offering moisture and nutrition from the two main ingredients in its title.

Another great buy ($8), Yes To offers a complete line of haircare, including a detoxifying shampoo formula that features activated charcoal and a shampoo and conditioner with tea tree oil for an irritated scalp. They also have quality hair clay masks and caps for longer wear to let the nutrients sink in.

Best All-Natural Shampoos Under $35

Best all-natural shampoo: Woman with long hair stands in front of a floral background

At mid-range prices, the products we've chosen here are our favorite for their value. They offer amazingly natural ingredients like shea butter, coconut oil, aloe vera, argan oil, and sea buckthorn, and they shine as our top picks for sulfate-free shampoos that won't strip your hair or irritate sensitive skin.

Not Your Mother's Naturals

This line of natural hair products covers every conceivable need your hair might have. Not Your Mother's Naturals offers complete styling lines for curly hair, color-treated hair, damaged hair, flat hair, dull hair, dry hair, and hair that has buildup from other products.

You name it. They have it. And each full set of three products (shampoo, conditioner, and an extra treatment) is just $27. All Not Your Mother's Naturals products are sls-free, gluten-free, phthalate-free, silicone-free, dye-free, and paraben-free.

100% Pure Kelp and Mint Volumizing Shampoo

This one is a bit on the pricier side ($30), but Kelp and Mint Volumizing Shampoo lives up to the 100% Pure name. 100% Pure is one of our top picks in many categories, from natural makeup to cruelty-free vegan skincare.

Now it's made it to our top natural shampoo list as well. Featuring aloe, coconut oil, kelp, and peppermint essential oil, this invigorating, mostly organic shampoo leaves your hair feeling clean and bouncy.

Living Libations Sea Buckthorn Shampoo

Living Libations is made by a husband and wife duo who were inspired by nature to create one of the cleanest, most eco-friendly brands of natural body and haircare products — plus perfumes, children's products, and even chocolate.

They also offer bulk products to help avoid excess packaging. Their philosophy is to use the best parts of the plants they select — either wildcrafted or certified organic — to create their signature blends. Their Sea Buckthorn Shampoo ($25) is no exception.

With jojoba oil, sea buckthorn, vegan wax, and coco protein as the base, the remainder of ingredients are all essential oils, each serving their own purpose, which is mapped out on their product page. They even have a couple options for dry shampoo.

John Masters Repair Shampoo for Damaged Hair With Honey and Hibiscus

Best all-natural shampoo: woman with dyed-blue hair

John Masters is dedicated to clean, organic ingredients whenever sourcing is possible. The Repair Shampoo ($29) features restorative ingredients that fortify the root base of each strand of hair, building resilience all the way from the root to the end of each strand.

While you can't un-split a split end, this formula promises to prevent further damage, creating lustrous locks the natural way. All John Masters products are sulfate-free and use a coconut-based foaming agent that’s great for a sensitive scalp.

Briogeo Farewell Frizz Smoothing Shampoo

If you're dealing with frizz and want a natural solution, Briogeo Farewell Frizz is a great option with a mid-range price point. Coming in at $24, this shampoo includes shea butter, coconut oil, argan oil, rosehip oil, aloe vera, and natural oils from citrus like lemon, grapefruit, orange, and tangerine.

All of Briogeo's products are 98 percent naturally derived and exclude sulfates, DEA, phthalates, parabens, silicones, and dyes. This brand is also cruelty-free and uses ethically sourced ingredients.

Rahua Classic Shampoo

Featuring Rahua oil, an oil derived from an Amazonian tree nut, Rahua's Classic Shampoo ($34) promises not only a natural clean feeling, but rich fortification all the way down to the hair follicle.

Rahua oil — along with quinoa, coconut, aloe, green tea, and raspberry leaf — fortifies weak, damaged hair while supporting scalp health. It also helps extend any hair color you might be using.

Narrowing it Down

Best all-natural shampoo: Woman with long blonde hair stands in the sunlight

We know we've given you a ton to choose from, but hopefully your own hair type and price point will point you toward the product that’s right for you — or at least the first product you'll want to try on our list. After all, there's nothing wrong with trying a few to see which you like best.

We didn't explicitly cover conditioners in this post, but each of these brands offers a line of natural haircare products for different hair types, so you’re sure to find a matching condition to accompany your natural shampoo. You might find that you love one brand's shampoo and another's conditioner, so try a few and see what you like.

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